01 · Logo
All three options share the same modular DNA. They differ in how much of the brand they carry: the full lockup, the wordmark, or the icon.
The complete signature. Mark, wordmark, and icon in one asset.
A name-led route. Quiet, wide, and highly scalable.
An icon-first route. Strongest at small sizes and on packaging.
How to read this section: each option is presented as a standalone direction. One will be selected; the others remain references, not a combined system.
01 · Option 01
A rounded modular mark paired with a wide, custom uppercase wordmark. The mark acts as the icon; the wordmark carries the name.
It is the only route that delivers a complete brand signature in one asset. The mark is distinctive at small sizes, and the wordmark explains the name without extra copy.
Storefront header, packaging, invoices, social profiles, and the app icon.
The wordmark needs generous space. The mark is bold and can dominate small UI. The name still needs a trademark and domain check.
You want a launch-ready identity that works across e-commerce and packaging without commissioning another asset.
01 · Option 02
A wide uppercase wordmark with a modular, technical rhythm. There is no separate mark; the wordmark is the identity.
It is quiet, confident, and highly scalable. The name feels more abstract and design-led, and the wordmark works well in editorial layouts and large-format graphics.
A name-led brand, apparel, editorial, and environments where the wordmark is enough.
It needs a separate icon for favicon and app use. The name is less descriptive than ODDWARE, and it is not a complete lockup yet.
You prefer a name-led identity and are comfortable commissioning a companion icon.
01 · Option 03
A bold rounded-square mark with two cutouts. There is no wordmark; the mark is designed to work as a compact signature.
It is the strongest route at small sizes. It reads instantly as an app icon, favicon, packaging stamp, or social avatar, and it holds up in one colour.
An icon-first brand, packaging seals, merchandise, and digital product icons.
It does not explain the brand on its own. It needs a wordmark for the storefront and formal documents, and it is less flexible for long-form communication.
You want an icon-first identity and will pair it with a separate wordmark.
01 · Construction
162448The mark sits inside a 6×6 area of an 8×8 grid. In the app icon it occupies 56–62% of the tile. If Option 02 is selected, a companion icon will be built on the same grid.
01 · In context
The logo family is prepared for paper, ink, and acid fields. Use the supplied versions; do not recolour the mark by hand.
Primary on dark
Default lockup
App icon / stamp
Favicon / avatar
Example shown with Option 01. The modular mark remains the icon in all three routes.
01 · Research
Nine new references replace the earlier set. The pattern is consistent: calm wordmarks, simple marks, one accent, and generous negative space.
03 · Type in use
A quick application test: product name in Oxanium, specs and price in IBM Plex Sans with tabular numerals, Acid reserved for the badge and focus states.
04 · Next steps